On December 7th, China’s National Center for Climate Change Strategy and International Cooperation (NCSC) and the China News Service co-hosted a“Climate Change Communication and Public Participation” side event at the China Pavilion of the 24th United Nations Climate Change Conference. Thinkers and influencers from governments, media, universities, research institutions, and NGOs discussed how to communicate China’s policies and actions well at home and abroad and give a good impulse to the global fight against climate change. Xie Zhenhua, China’s Special Representative for Climate Change Affairs, said that China has committed to a green, low-carbon, and circular development path. On this long and uphill journey, climate communication and public participation should play a greater role. Xie also elaborated on how to do a good job in climate communication from multiple perspectives.

Yu Lan, Member of the Editorial Board and Director of the Economic Department of the China News Service; Zhang Zhiqiang, Deputy Director of the General Department of the NCSC; and Wang Binbin, Project Director of the Institute of Climate Change and Sustainable Development at Tsinghua University, also expounded what makes good climate communication and shared their respective practices. Jing Hui, Director of Strategic Communications Program of Energy Foundation China, said that climate narrative needs to be designed and further improved to make it truly effective in promoting climate actions.